How Clipping
Works.

The complete documentation of how a Spade campaign runs, from the content you hand over to the verified views you pay for. No black box.

How does a clipping campaign work?

A clipping campaign turns one piece of long-form content into hundreds of short vertical clips and distributes them across TikTok, Instagram Reels, and YouTube Shorts through a network of creator accounts and niche pages. The client supplies approved source content and brand guidelines; the provider cuts the clips, distributes them across the network, moderates every clip in the campaign daily, and reports verified delivery against an agreed CPM. Every clip is moderated before it counts, so anything off-brief or botted is rejected and never billed. Spade Clipping runs this through an owned, moderated network of 60,000+ vetted clippers and 80,000+ niche pages, with campaigns live within 2 to 24 hours of an approved brief.

The five stages of a campaign.

  1. 01

    Your content

    You supply approved source material (a song, a stream, a trailer, an episode, a product demo) plus brand guidelines and anything that must not appear.

  2. 02

    Cut into clips

    Clippers turn it into hundreds of short, platform-native edits. Hook first, captioned, sized per platform. Volume is the point: hundreds of clips means hundreds of independent chances at virality.

  3. 03

    Moderated daily

    Our moderation team goes through every clip in your campaign once a day, checked against your brief and your brand guidelines. Clips that miss the brief, break a guideline, or show botted or boosted views are rejected. A rejected clip does not count toward your delivered views, so you never pay for it.

  4. 04

    Distributed

    Approved clips are posted across 80,000+ niche pages and 60,000+ vetted creator accounts, concentrated in the window where the algorithmic signal compounds.

  5. 05

    Tracked & verified

    Delivery is tracked clip by clip on a live dashboard. Bot detection filters fake engagement out before it reaches your numbers, and the authentic rate is 98.5%.

How the network is built.

We own the network rather than brokering it. There are no third-party marketplaces between you and the creator, which is why campaigns launch in hours rather than weeks, and why our own moderation team can go through every clip in your campaign every day instead of taking a middleman's word for it.

60,000+
Vetted clippers
80,000+
Niche pages
2 billion+
Views / month
98.5%
Authentic views

Coverage by niche

🎵
Music
16,000+ pages
😂
Meme
14,000+ pages
🎬
Entertainment
12,000+ pages
🎮
Streaming
10,000+ pages
⚽
Sports
9,000+ pages
✨
High-quality edits
8,000+ pages
💰
Crypto / Finance
6,000+ pages
📰
News
5,000+ pages

Geographic targeting.

Clippers are organized by geographic tier, so a campaign reaches the markets you actually sell in.

Tier 1

25,000+
Clippers

US, UK, Canada, Australia, Germany, France, Japan, South Korea, Singapore

  • ✓Highest CPM rates
  • ✓Premium audience quality
  • ✓Strong purchasing power

Tier 2

20,000+
Clippers

Spain, Italy, Poland, Brazil, Mexico, India, Philippines, Indonesia, Turkey, UAE

  • ✓Balanced CPM rates
  • ✓Growing digital markets
  • ✓High engagement rates

Tier 3

15,000+
Clippers

Eastern Europe, Latin America, Southeast Asia, Middle East, Africa, and emerging markets

  • ✓Cost-effective CPM
  • ✓Massive scale potential
  • ✓High-growth segments

What it costs.

Campaigns are priced on CPM, the cost per thousand delivered views. You set a guaranteed-view target, and you pay for the views that land. There are no retainers, no upfront production fees, and no charge for impressions we do not deliver.

Clipping runs at roughly $1–$5 CPM depending on geographic tier, against $15–$40 CPM for paid social in the same feeds. You are buying organic distribution rather than ad inventory, which is where the difference comes from.

$1–$5
Clipping CPM
vs
$15–$40
Paid ad CPM

Brand safety & authenticity.

Creator vetting

Creators are screened before they can join a campaign: real audiences, no bot networks, no account histories that would embarrass a brand.

Daily clip moderation

Our moderation team goes through every clip in your campaign once a day against your brief and brand guidelines. Every clip is moderated before it counts, and anything off-brief, botted, or boosted is rejected and stripped out of your delivered views.

Bot detection

Automated analysis flags bot patterns, fake engagement, and suspicious velocity, and filters it out before it reaches your reported metrics.

Live monitoring

Campaigns are monitored while running. Anything off-brief can be flagged, investigated, and pulled even after it has gone live.

Where to next

See it in practice in the case studies, browse what we run for brands and apps, or check the FAQ.

Launch Your Campaign

What Happens Next

  1. Initial Consultation

    We'll discuss your goals, target audience, and campaign objectives in a 30-minute call.

  2. Custom Strategy

    Our team creates a tailored clipping strategy designed specifically for your brand or content.

  3. Campaign Launch

    We activate our network of 60,000+ clippers and start distributing your content across all platforms.

  4. Real-Time Tracking

    Monitor your campaign performance with live dashboards and detailed reporting.

  5. Optimization & Growth

    We continuously optimize based on performance data to maximize your results.