About
Spade.

Spade Clipping is a content clipping agency. We turn content you already have into short-form reach at scale, priced on delivered views rather than on hope.

2022
Founded
Vancouver, Canada
Headquarters
40+
Team
60,000+ vetted clippers
Network
1,000+
Campaigns delivered
30B+
Views delivered

What we do

Spade Clipping is a content clipping agency. We turn long-form content (songs, streams, podcasts, trailers, product demos) into hundreds of short vertical clips and distribute them across TikTok, Instagram Reels, and YouTube Shorts through an owned network of vetted creators. Clients pay per thousand guaranteed views rather than on retainer.

Where this came from

Spade Group started in 2022 doing creator marketing for labels and artists. Running short-form promotion every day made one thing obvious: the faceless content actually moving culture on TikTok and Reels was not ads. It was clips. Fan edits, concert moments, podcast cutdowns, lyric videos. Nobody had built real infrastructure around any of it. Distribution was informal, quality was inconsistent, and there was no way to track or control what went out under a client's name. Spade Clipping was built to fix that, with its own platform and its own creator network.

Why we own the network

Most clipping runs through third-party marketplaces, which means nobody is accountable for what gets posted under your brand. We built and own the network instead, with direct relationships to every clipper. That is why a campaign can be live within 2 to 24 hours, and why a moderation team can go through every clip in a running campaign every single day and reject the ones that do not belong.

How moderation works

Our moderation team reviews every clip in your campaign once every day. Clips that miss the brief, break your guidelines, or show botted or boosted views are rejected: they come down, and they do not count toward your delivered views, so you are never billed for them. Quality control at this scale is the product, not an add-on. Across the network, the authentic-view rate is 98.5%.

How we price

Campaigns run on CPM, the cost per thousand delivered views. You set a guaranteed-view target and pay for the views that land, with no retainer and no charge for impressions we do not deliver. Clipping runs at roughly $1 to $5 CPM against $15 to $40 for paid social in the same feeds, because you are buying organic distribution rather than ad inventory.

What we will not do

We do not count bot views, buy engagement, or report numbers we cannot verify. Automated bot detection filters fake engagement out before it reaches a client's dashboard, moderators reject boosted clips on the daily sweep, and campaigns are monitored while they run so anything off-brief comes down.

Who runs it.

Yassin Habiballah

Founder, Spade Group. Co-founder, Spade Clipping.

Yassin founded Spade Group in 2022, running creator marketing for record labels and artists. Working inside short-form promotion every day is what surfaced the gap Spade Clipping was built to fill, and he co-founded the clipping business to close it.

Khrish Kewalramani

Co-founder, Spade Clipping

Khrish co-founded Spade Clipping and runs the commercial side of the business, from campaign scoping through to how a campaign is priced on delivered views rather than on a retainer. He is the direct point of contact for campaign and press enquiries.

Daniel Lima

Co-founder, Spade Clipping

Daniel co-founded Spade Clipping and works across the platform and operations side: the client dashboard, clip-level tracking, and the daily moderation process that decides which clips count toward a campaign's delivered views.

Where to next

Read how campaigns run, see the case studies, or get in touch.

Launch Your Campaign

What Happens Next

  1. Initial Consultation

    We'll discuss your goals, target audience, and campaign objectives in a 30-minute call.

  2. Custom Strategy

    Our team creates a tailored clipping strategy designed specifically for your brand or content.

  3. Campaign Launch

    We activate our network of 60,000+ clippers and start distributing your content across all platforms.

  4. Real-Time Tracking

    Monitor your campaign performance with live dashboards and detailed reporting.

  5. Optimization & Growth

    We continuously optimize based on performance data to maximize your results.