The Labels
We Work With.

Music is where Spade started. Spade Group began in 2022 doing creator marketing for labels and artists, and the thing that became obvious was that the content actually moving culture on TikTok and Reels was not advertising. It was clips: fan edits, concert moments, lyric pages, interview cutdowns. Nobody had built real infrastructure around it.

A label campaign now runs through that infrastructure. A track, a performance, or a press run goes out as hundreds of native clips across a network of 60,000+ vetted clippers and 80,000+ niche pages, concentrated into the release window so the adoption curve is steep enough for the platforms to read it as a trend. Campaigns go live within 2 to 24 hours of an approved brief.

Every clip in a running campaign is reviewed by the moderation team once a day. Anything that misses the brief, breaks the label's guidelines, or shows botted or boosted views is rejected, which means it does not count toward delivered views and the label is not billed for it.