The challenge
Crypto brands face the same paid-media wall as iGaming: major ad platforms restrict the category, and the audience that matters is unusually resistant to advertising. Galaxy Digital had a substantial library of podcast and promotional material and needed it in front of crypto-native audiences rather than sitting on owned channels.
The approach
- 01Long-form podcast and promotional material was cut into short-form clips built for the formats crypto audiences already consume: market commentary, interview moments, and explanatory segments.
- 02Distribution ran through established crypto, trading, and finance pages rather than through ad inventory, so the content arrived as something the viewer chose to watch.
- 03Moderators reviewed every clip in the campaign against brand guidelines daily and rejected anything that missed them, which matters more in a category where an imprecise claim is a compliance issue rather than an off-brand post.
The result
11 million views and 100,000 likes across 1,150 clips in ten days, entirely from content the company had already produced.